What is Engagement?
Social media engagement is very essential as a committed and lengthy relationship which needs dedication and ensures that the parts participated in that relationship (meaning the company and its customers) will stay together for years. A very effective method that can boost your customer’s engagement is social media marketing. Boosting the engagement with your customers is very crucial. Initially, you are able to provide more to social customer care in order to put trust in your brand to solve their problem as soon as they decide to engage with you. Also, you can exceed your customer expectations on social media, through a variety of tools that can monitor your brand. Keep in mind that interactions pay off, even when users expect your answer on socials in a short period of time.
Important facts of Engagement
Engagement is very important for your website, which determines the success and the ranking, that’s why every site is competing with brands, in order to increase its engagement levels, even if this site attracting plenty of traffic.
The first step is to engage your audience before convincing them to buy your products or services or even subscribe. If your visitors leave your site in a few seconds, that will be a negative impact to your bounce rate. There are plenty of options on how to boost your engagement. You can start by reducing page load time, as a slowdown page is not a positive impression for your audience. You can conduct a page speed test by using free online tools in order to check your page speed. Next, continue with improving your internal linking structure, which will enable your audience to navigate easily to your site. By that, you will be able to generate more page views and boost your engagement as well. Another important option is to display related content by simply display relevant posts at the end of each page. This process helps your visitors to find related posts in order to find more info about a topic that they read. By doing this manually, there is a possibility to shorten the process using plug-ins that place snippets automatically for many pages or posts at the end of the content. Moreover, because of the difficulty of some websites to navigate, is very important to make them simple and help users to find what they want easily without much effort. An inaccessible nav bar and a poor categorization which makes sure that the most important links are accessible are two basic ways for a perfect navigation. A writing style is an additional option which helps with the engagement. This fact is crucial, as what works for the audience might not work well with another. So, a friendly and easy writing style can make a big difference with positive results. Afterward, studying your audience can be very helpful in order to create content that your audience can engage with. Don’t forget about the feedback that you receive that help you to improve your site. Adding a search box is also a very good idea as some visitors want to find something specific. And this box can be very helpful and make it easy for them. Also, engage your audience by allowing them to find in an easy way what they are looking for. Another way to drive visitors to your site is to collect their email addresses and send them any new content updates you may have, by placing a subscription form in your site. Lastly, hold contests or giveaways which are maybe the best ways to increase engagement. These are also beneficial for page visitors, conversions and subscriptions as you reward them for taking certain and specific actions.
All the above tips can assure the increase of engagement as nowadays, website user engagement is an essential aspect. You can run different tests in order to see which way suits you best and brings you the desired result, having in mind that whatever you want to do, your website must be interactive, user-friendly and attractive as well.
How we improve your Engagement?
There are lots of ways and tips that we use in order to improve your social media engagement such as:
- starting a conversation through your brand’s social accounts,
- being active with questions and
- providing industry knowledge to users.
Then, we promote your brand enthusiasts by promoting your content. Using these data, we watch which users are most engaged with your brand. We are receptive to your audience and we don’t let a day pass without response because this could be detrimental to your brand. We are alert and attentive, which is very important because in a different case, consumers will believe that you don’t care. Moreover, we jump on current events and topical subjects as we need to be alert when something viral is in the news, in order to traffic more users to your social networks. Lastly, we work as a team on social media, to ensure that we are engaged with users and we are ready to handle all the messages.
If you wish to create a social media account, but you are afraid any risk that has to do with the description of your company image and the effect that this account may have on the way that consumers are engaged with your brand, you definitely don’t need to worry because this is what we are here for. We advise you only to create a social media account according to your marketing and business goals.