What is PPC?
PPC is the abbreviation of Pay-per-click, which is a model of internet marketing which allows advertisers to pay a fee every time that their ad is clicked. In other words, instead of attempting to earn new visitors organically, you have the opportunity to buy them, as this advertising model is used for traffic visits direct to your site. PPC is also known as Cost-per-click (CPC).
The most popular forms of PPC is Search engine advertising, according to which, when someone searches on a keyword that is related to your business offering, advertisers are able to bid for ad placement in that search engine’s sponsored links. Every time your ad is clicked and a visitor visits your site, you have to pay a small fee to the search engine.
A PPC campaign includes researching, searching for the right keywords and organizing them into well-organized campaigns and ad groups, setting up PPC landing pages which are optimized for conversions. If an advertiser creates a relevant and targeted PPC campaign, search engines reward him by charging those campaigns less for ad clicks. So, Google charges you less per click if your ads and landing pages are satisfying to users. Advertisers can bid on keywords and phrases relevant to their products and services with the search engines. On the other hand, content sites usually charge a fixed price per click instead of using a bidding system.
Display Ads / Banner Ads
“Banner” ads are PPC display advertisements that are shown on sites which have related content, created in tools like Google AdWords (Google Ads), agreed to show ads and are usually not PPC advertising. Many social media like Facebook and Twitter have adopted PPC clicks as one of their advertising models as well.
Despite, websites can offer pay per click ads, most of them that use PPC ads will display an ad when a keyword matches an ad’s keyword list which has been added in an ad group that is different or when a relevant content is displayed on a content site. Advertisements like the above, are known as sponsored links or sponsored ads, and they appear on top or beneath organic results on search engine results pages or anywhere on a content site a developer chooses.
Best Tool for PPC
The PPC is a process of advertising alongside other advertisers Your Product/services. There is no better tool for containing more information about websites on the internet than Google Search Engine. Therefore there is only logical to jump to the conclusion that the best tool for having the more results and increase in the traffic of Your website, is the Google AdWords Tool which is handling the advertisements on the Largest search engine (in the volume of content and popularity) globally.