What is SEO

What is SEO

Search engine optimization (SEO) is the practice of increasing the quality of a website and the number of visitors, by improving the online visibility in a web search engine’s unpaid results. These search engine results pages are alternatively known as “organic traffic” or “natural results”. The “general guideline” is that the more times a website is appearing to a user as a result of a search the more traffic or visitors, that site will acquire. It is logical to conclude that the more traffic a site has, as a result of organic searches, then the more possible to convert into sales or else defined value from that traffic. And as researches and studies show, the results that appear higher on the first page of Google, they tend to receive an increased click-through rate (CTR) and more traffic as well.

There are some components that constitute SEO:

  • Τhe quality and quantity of traffic, where you are able to attract every visitor you desire in the world. But you need to be careful as you want to attract mainly visitors who are really interested in the products that you offer. The more right visitors clicking on your site from these search engine results pages, the merrier traffic is better.
  • The organic results and traffic which are an effect of many SERPs end free as you don’t have to pay for. Let’s don’t forget that Google can appear lots of other listings such as graphs, map listings videos and more. SEO can include improving visibility in these result sets as well.

How SEO works?

Google perceives what you have asked for, and tries to gather information about every possible content on the internet, related to your search. Google uses a hyperlink based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page. The optimization part has to do with the content that is written and put on the sites. The more detailed a content is, the merrier this site will be at the top of the search results. SEO can therefore also include actions to help improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example.

Seo as a basic milestone in every Digital Marketing strategy, is not expendable not it is a short-term practice, it requires focus and resources spent in order to create good quality content and make that content be found, in relative search results online. Although other marketing strategy components are search-tool dependant, SEO is independent of the Search engine as the tool (Google, Yahoo!, Bing etc.). Of course, there are guidelines and restrictions, into the use or the goodwill use of SEO.

Your Website Definitely needs SEO!

The SEO as part of the inbound marketing and Leag Generation strategy of a company is proven to be among the most effective lead Generation options that a company can promote and inform about its products/service online. Our Top 5 Reasons to SEO your site

  • Measurable / Quantifiable

    When it comes to web traffic, almost everything on your website can be measured and accounted for, with the use of proper tracking and analysis. Although the SEO measurements are not so easy to calculate in relation to ROI, or as easy it is to calculate with Pay Per Click Advertisement.

  • Better User Experience

    The User experience on Your website is one of the most important factors for achieving maximum visibility and traffic. While a site is “easy” to read and navigate, it is also “recommended” for the information and ease of access to that information, by the users, previous visitors, or third party websites.

  • Credibility and Trust

    Each SEO Specialist has an ultimate goal while evaluating Your site, to identify, recommend and prioritize the changes required in order for the website to be as user-friendly as possible, with a clean and effective presentation of the information on it, making the website, easily accessible for search engines and users.

  • The primary source of traffic is Organic in most sites

    Most businesses website performance has a major part that is relied on organic traffic. 
    A critical component of the website performance is the customer funnel towards conversion (action of value).

  • Cost Efficient, relatively Cheap

    The investment on your website SEO is good value for money. It costs, for sure, but all the best things come at a price right? SEO is relatively cheap in the long run of your business strategy plan, or cheaper than other inbound methods of your plan. The payoff of your brand’s benefit from the SEO on Your Website will be most likely considerable!

  • Read the full extend of the benefits that a High Quality SEO can bring to your business


Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.

Is SEO Easy?

The best “Judge” of the SEO optimizations effort, is … Google. Due to the major impact of this “tool”, and the large scale of optimizations happening to it each day, there is no better tool to test and try the search engine part in the “Search Engine Optimization”. Although the Technical SEO will require many attempts and long hours of design and strategy, for the complete site (It is NO easy way to the top – of Search results), it all concludes to one single phrase; good quality content, with value to Your visitors, will definitely increase your Website rankings (position) and therefore attract more visitors to your page.
Then it is up to the website design to assist those visitors, to find what they were looking for, that can be completed with a good web-design or conversion path optimization from web-designers.

The most efficient way to evaluate your Business website is to request/conduct an SEO Audit, made by professionals with years of experience in this area.

A SEO Audit report is usually a process of a few weeks (depending on the site size) that makes checks on Your website, using third party tools. Most of those checks are on the site structure and architecture, targeting to evaluate the site performance and structure in relation to the SEO optimal guidelines. Usually, after the completion of all those checks, the results of the SEO Audit are evaluated and presented to You in a way that makes sense for your marketing team. There are many expert companies offering SEO Audit reports for your online business. You can benefit from the SEO Audit of your webpage, by making the reported and suggested changes on your website in order to increase your website performance.