Frequently Asked Questions

What Is Digital Marketing?

Digital marketing defines the part of the overall marketing strategy in one organization that is happening online and has been designed to promote and communicate with visitors on the internet that might be interacting with the digital environment. There are many different strategies for promoting your business online that are a part of this process. But all of these strategies are designed and intended to promote your business and brand awareness in the ultimate goal to increase your audience and customers online while trying to increase your revenue sales with minimal investment.

What Is Display Marketing?

The display marketing utilizes the visual elements in promoting your brand and build up its awareness. In the digital environment, the visual elements are images that are used in many shapes and formats, known as display images, banners or buttons. The display advertising is the most popular among the forms of advertising, as it focuses on impressions and remarketing. Impressions are the times a visual element has been seen, because of that visual appearance it is considered that the message contained, has passed through and the awareness of your marketing campaign will be increased over time. These impressions will be transformed into leads and finally into visitors and customers of your business, increasing your revenue.

What Is Search Marketing?

The search marketing is very similar in goals with the display marketing, in increasing your business revenue through potential sales. The difference is that it utilizes the search engines query field for searches relative to your business or product. It mainly shows the advertisements with text, to the relative results, in the Search Engine Result Pages known as SERPs. The potential visitors who search, will type in the search term a query or keyword, then your advertisement which containing an informative message about your service will show up, and then after they click this advertisement they will be redirected to your site as it is the most relevant page showing exactly what the advertisement was about. Then this visitor will make an action on your site, depending on your goals, which eventually will turn in to sales and profit for your organization.

How Social Media helps your business?

Is the way in which the company is trying to gather a large number of users easily and quickly through social networks, with a view to recognition, the consolidation of the brand in the market, the traffic and creating customers. Is one of the most important areas of Digital Marketing, with this strategy the company attracts the attention of users and encourage them to communicate the content that has been created on social networking pages.
These actions aim to promote and optimize business, as they are able to communicate with users, to know their opinion about that but also to learn the steps of its competitors, in order to perform operations to improve and to adapt to user preferences.

Why should I own a Website?

The site is a rich document with text, image, video, etc., and is also, one of the most important areas of Digital Marketing. With this strategy, the company attracts the attention of users and encourage them to share the content that has been created on its social networking pages. The aim of the site is to prominence the content of each company to serve one purpose, even if this is the promotion of products and services, the promotion of a person or the entertainment of the public. In order to create a website, you should buy any Web hosting package from some corresponding supplier to be more secure and able to receive technical support if needed. Every business should have a Web page as most purchases are made, in the most part, electronically. Also, promoting on the Internet is a key factor since the potential customer will usually visit at first the online store and then the natural. The construction site can bring more easily profits, as more and more users purchase online and also, let’s have in mind that the webshop never closes, contrary to the natural one.

What does the Web Design include?

It is a concept that focuses mainly on aesthetic factors indicate the selection and coordination of available components aimed at the graphic design and the appearance of a website. The aim is the site to be visually appealing and easy to use. Includes various fields such as Web layout, content production, color, text style, structure, graphics design. Web designers create Web pages using HTML tags that determine the content and data of each page. Also, the plans of each website shall be decided after an investigation in relation to the target audience, purpose, service of each company as well as the trends that change regularly.

What is a SEO Audit Report?

The SEO audit report is a complete technical audit of your online business. In Mentory we are providing valuable and actionable information for our clients that are having trouble or issues while trying to identify the exact reason for their efforts not ranking up. For our clients that are suspecting possible issues with site speed, or duplication issues, or content not ranking up as it was supposed to. Read more about SEO Audit…

Why is Newsletter needed?

A newsletter is actually a mail which is intended to inform the various guests enrolled in its products, services, company news and announcements, helpful tips and reminders in a most professional and official form. It is sent regularly, it includes new content every time and it is often useful to combine the sale along with the update. The result of the above actions are increased credibility, sense of stability, increased corporate value and thus increase in customers and profits. This way of advertising is quite economical, rises customer confidence towards the company and serves to create a relationship and contact with the current or future customers.

What is Article Marketing?

Article Marketing is one of the oldest marketing strategies that include writing great articles about services and products offered by the company and distributed on websites with articles banks, in forums, in newsletters and generally in blogs that contain content and information. It constitutes an important sector of Content Marketing industry and is considered one of the most successful types of marketing for a company once so far is less costly. It aims to attract large numbers of users on the website of the company with a view to going out first on the page of Google and then promoting the company and increasing sales on their website.

Why is Content Marketing very important?

Content Marketing is the technique by which we create relevant and quality content regarding the products and services offered by the company, which then is shared to the public that we are directed, with the aim of creating clients and thus increasing sales. The content can include texts, articles, videos, and pictures in general information and features that will attract the interest of the user and will enter the process to utilize and share this content with others, who may belong to the potential buying public enterprise. The purpose of this strategy aims to build confidence and increase the prestige and credibility of the person of the company resulting in the enhancement of devotion to her.

What is Rebranding?

Rebranding is the process in which the identity, a product or a product line of a company change entirely or refreshed. The actions that are required to successfully complete the process of Rebranding are, changing the name in the image, doing marketing strategy and brand advertising and last, redesign the logo that includes changes in stationery, cards, websites, campaigns, etc. The content can include texts, articles, videos, and pictures in general information, and features that will attract the interest of the user and will enter the process, to utilize and share this content with others, who may belong to the potential buying public enterprise. In conclusion, rebranding needs to communicate the evolution, to respect the audience and stand out from the competition.

What is Social Media?

Is the way in which the company is trying to gather a large number of users easily and quickly through social networks, with a view to recognition, the consolidation of the brand in the market, the traffic and creating customers. Is one of the most important areas of Digital Marketing, with this strategy the company attracts the attention of users and encourage them to communicate the content that has been created on social networking pages. These actions aim to promote and optimize business, as they are able to communicate with users, to know their opinion about that but also to learn the steps of its competitors, in order to perform operations to improve and to adapt to user preferences.

What is S.E.O.?

Search engine optimization (SEO) is a procedure through which the visibility of a website or a web page can be affected, in a web search engine’s unpaid results, that are often referred to as natural or organic results. In general, if a website appears lots of time in the search results list, then it is an inevitability that more visitors will visit this site who will later be converted into customers. The disruption that developed in every industry, especially in marketing, highlighted the importance of SEO as very essential to every marketing strategy.
SEO is a foundation which helps companies to meet customers and is very important for the success and the survival of every business in every industry.

What is S.E.M.?

SEM (search engine marketing) is a type of advertising on the internet which is accomplished through search engines. It is implemented mainly through paid advertising programs such as CPC, which are offered by search engines. These search engines are used to display every ad that is related to the users’ search topic of advertising. This is the meaning of targeted advertising on the internet, that is specific ads will be displayed on specific search topics of advertising that people search and are interested in. Reach a highly targeted advertising, is one of the major advantages of advertising on the internet.

What are the Google AdWords?

Google Adwords are powerful ads for lead generation and are built for maximum attraction and conversion as well. Google Adwords let you configure your ads with every keyword you like and then you are able to set a bid for how much money you are amenable to pay each time that a user clicks on your ad. If you bid is high enough then your ad will appear at the top of the search results with a very small tag which shows that is ad is paid. The best part in Google Adwords is the fact that you are allowed to pay only when someone clicks on your ad. Meaning that you save money without wasting them in people who are not interested in your products or services. In that case, anyone can see that Google Adwords campaigns depend on a variety of factors. But, keep in mind that there are some elements that you are not able to control such as ad quality and competitors’ max bids.

Which is the difference between SEO and SEM?

Search engine optimization and search engine marketing can be confusing in understanding. Both of the terms are often used mutually, which can be also confusing and make the grasp even worse. But the truth is that SEO and SEM are two difficult terms with absolute different meaning. In general, SEM as other search marketing tactics includes SEO. SEO has to do with the increase of the number of a website’s visitors in order to appear the site as higher as possible on search engine results. On the other hand, SEM is dealing with internet marketing which purpose is to increase the visibility of a site through the organic search engines results and advertising.

What are the Google Analytics?

Google Analytics is a free web analytics tool that provided by Google in order to help you track, analyze and report website traffic. The implications of Google Analytics are huge even if it sounds like web analytics cover a small area of digital presence. Your website is the best way to present a view of the positive or negative impact of all the campaigns someone runs to promote his services or products online. This is where Google Analytics help, as they measure digital marketing effectiveness. Google Analytics has become a web analytics service that is used very often on the Internet. Such as Google Analytics, Google AdWords is also a platform that is used to measure the effectiveness of a marketing campaign.

What is conversion rate optimization (CRO)?

Google Adwords provides a big opportunity for advisers in order to find new ways to decrease their costs and at the same time maximize the impact that their budget has. Moreover, by improving the conversion rates and visitor’s retention, businesses can increase their profits. PPC can help us find out, where the traffic is coming from and the intent of most visitors. This fact gives us the opportunity to set up highly strategic landing pages which are able to catch diverse traffic’s streams and give customers what they are looking for. However, traffic increase will not help in reaching business goals if only some of that traffic converted. The driving force behind increased revenue is having your visitors perform the desired action when they land on your website.

What is analytical support?

The analytical support of Digital.Mentory provides an exceeding assistance to customers in order to solve any possible problem, failure analysis or product development, through the use of plenty of tools and scientific techniques to analyze materials. Analytical skill is actually the ability to use critical thinking and problem-solving skills just to find a solution or complete an exercise. Is also defined as the ability to visualize, articulate, solve or conceptualize both complex and uncomplicated problems by making decisions that are sensible given the available information.

How much do Google Analytics Cost?

Google Analytics offers a lifetime package for individuals which is free, startups, small and moderate businesses and quote-based pricing for an enterprise. This kind of flexible payment scheme, makes available the platform for every interested business apart from their industry, scale or financial potential. As we said before, Google Analytics is provided free for use and the only thing that is required is to sign up and use the product. In Digital.Mentory you will find dashboards according to which service you need or want. You are able to see our responsive costs online as our willing is for our customers to know exactly how much they will need to pay for any service they desire.

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing and one of the most popular ways for people to invest online. It is a strategy in which individual partners with a business referring visitors to a specific product or service. Moreover, affiliate marketing is an online tactic where a product owner increases sales by letting others targeting the same audience in order to earn a commission by recommending the product to others. And by that, affiliates earn money. Either you buy a product directly from the product owner or through an affiliate is the exact same thing regarding the cost. Although product owners make less money per sale as they need to pay a percentage of the sale to the affiliate, they reaching potential customers through that way, since they wouldn’t reach them on their own.